Dwight Eisenhower famously stated, "The things that are urgent are seldom important and the things that are important are seldom urgent." This simple, yet ever so insightful comment could be a guiding…
"For values or guiding principles to be truly effective they have to be verbs. It’s not 'integrity,' it’s 'always do the right thing.' It’s not 'innovation,' it’s 'look at the problem from a different angle.' Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation."